1.I think the new Kellogg test box signal the beginning of the end for the current cereal box might be good because more people want more food in their box that they are getting for that price that they are buying at.
2.The benefits to the new box design for Kellogg will bring in more business for this company. The drawbacks to the new box design for Kellogg will kind of destroy the company because most people are used to see the old Kellogg box and not the new box design. Then some people will just want to try the new Kellogg box design cereal and see if they like it more now or want the old Kellogg's box design.
Friday, January 30, 2009
Wednesday, January 28, 2009
Officials prepare tourism ad campaign
1.Well, I think that it will boost the people that are around Hilton Head, because they are only advertising to people that are in driving around, but not so much on the tourtist.
2. I think that should be a range for everybody and not just limit it who are in the driving range.
3. To me, it doesn't really appeal to me that much. And Hilton Head needs to come up with a better slogan ad for their company. It would definetly bring in more business.
4. I don't know a good slogan for Hilton Head.
2. I think that should be a range for everybody and not just limit it who are in the driving range.
3. To me, it doesn't really appeal to me that much. And Hilton Head needs to come up with a better slogan ad for their company. It would definetly bring in more business.
4. I don't know a good slogan for Hilton Head.
Tuesday, January 27, 2009
How To Work With Charities To Promote Your Business And Help Your Community
Looking for a smart way to promote your business? How about a tried-and-true marketing method that makes you look good in the eyes of thousands of new customers AND helps people in your community? Notice how many successful businesses in your town support charities. It costs less than you think to help out a non-profit group and the promotional payoff can be huge. Plus, there are lots of worthy projects in your area that could really use a helping hand.
We're about to enter the busiest time of year for charities. From November through December people give more to non-profits than at any other time. Organizations benefitting children and the hungry get special attention from the public.
GETTING STARTED.NOW is the time to start talking with a good non-profit. Contact their director and ask how your business can help. In most cases you can dedicate a small percentage of your sales to the charity. Non-profits will be ready and willing to include your name in their advertising and marketing campaigns. Have a logo, flier, short ad copy, or web site banner for them to use. Make yourself available to join charity representatives on radio/ tv talk shows and Internet chats.
There are so many worthy organizations that it is often hard to chose which one to help. If you don't already have a favorite, pick one that relates to your business in some way. If you sell children's clothing, working with a charity that helps underprivileged kids at Christmas would be a good match. Some charities are better equipped to work with sponsors and the media. Others are new, have inexperienced staff, and may appreciate your business experience in showing them how to organize people and resources.
THE BENEFITS TO YOU.Most people don't buy the item with the lowest price. Customers highly value service and image. By involving your business with a non-profit doing important work, you get the notice and respect of thousands of people who otherwise might not know about you. Note how many major newspapers and television stations are promoting charities this time of year. Their audience and advertisers appreciate when media works to improve the community. Your customers and prospects will feel the same about you.
As an added bonus, business, political, and community leaders are often heavily involved with charities. The people you meet can form a valuable network of contacts for future projects and business.
CHARITIES ON-LINE.The Internet started as a non-profit effort and still carries a strong feeling of people selflessly working to improve life. Web designer Lisa Schmeckpeper recently found the Net a perfect place to do non-profit work. "It's turned out to be very effective. In working with Toys Not Tears, we've linked our non-profit site to the web sites of participating merchants." Order forms can be modified so when a customer buys, a percentage of the sale is collected by the charity. It's easy and everyone involved benefits from the constant flow of customers from site to site. The group uses one site for consumers with another to recruit merchants (http://www.LRSMarketing.com/toysnottears/).
DON'T BE TOO COMMERCIAL.It's easy to get carried away trying to promote the sponsor's interests in a non-profit campaign. If it appears that sponsors are being promoted more than the work of the charity, the whole thing can backfire. Sponsors who stay discreetly in the background receive more benefit in the end.
Focus on how you can help make things easy for consumers. Ease of participation is often what separates success from failure. "Try to solve the problems a potential donor may have such as no time to write a check and mail it in, no extra money available, and fear their donation may not reach the right people," Schmeckpeper points out.
PROMOTE HARD.Lots of worthy non-profits are shouting their messages this time of year. Even though you are a sponsoring business, you may find yourself helping out on the publicity end. Use every available marketing and publicity option. It takes lots of repetition to have an impact. A well-written press release will interest editors and producers. Many email newsletters are good about donating no-cost ad space for charities. Radio, TV, and newspapers will often give you free time and space if you have a cause or event their audiences will be interested in.
Also think how you might be able to continue your association with a charity year after year. Those who don't notice you this year will be twice as aware the second time you participate. Many of the most successful business-charity associations have been going on for decades.
There's no question your business helps others by providing valuable products, services, and ideas. You'll multiply the good feeling when you lend a hand to a non- profit charity.
This grabed my attention because I love to help with charities in the community and out of state too.I think more business should help out with supporting with charities because then the customers will see your business supporting/helping the community. Then your company will get more publicity for helping out with the community. In this article, the writer makes a lot of good points about being not to commerical with the charities.
We're about to enter the busiest time of year for charities. From November through December people give more to non-profits than at any other time. Organizations benefitting children and the hungry get special attention from the public.
GETTING STARTED.NOW is the time to start talking with a good non-profit. Contact their director and ask how your business can help. In most cases you can dedicate a small percentage of your sales to the charity. Non-profits will be ready and willing to include your name in their advertising and marketing campaigns. Have a logo, flier, short ad copy, or web site banner for them to use. Make yourself available to join charity representatives on radio/ tv talk shows and Internet chats.
There are so many worthy organizations that it is often hard to chose which one to help. If you don't already have a favorite, pick one that relates to your business in some way. If you sell children's clothing, working with a charity that helps underprivileged kids at Christmas would be a good match. Some charities are better equipped to work with sponsors and the media. Others are new, have inexperienced staff, and may appreciate your business experience in showing them how to organize people and resources.
THE BENEFITS TO YOU.Most people don't buy the item with the lowest price. Customers highly value service and image. By involving your business with a non-profit doing important work, you get the notice and respect of thousands of people who otherwise might not know about you. Note how many major newspapers and television stations are promoting charities this time of year. Their audience and advertisers appreciate when media works to improve the community. Your customers and prospects will feel the same about you.
As an added bonus, business, political, and community leaders are often heavily involved with charities. The people you meet can form a valuable network of contacts for future projects and business.
CHARITIES ON-LINE.The Internet started as a non-profit effort and still carries a strong feeling of people selflessly working to improve life. Web designer Lisa Schmeckpeper recently found the Net a perfect place to do non-profit work. "It's turned out to be very effective. In working with Toys Not Tears, we've linked our non-profit site to the web sites of participating merchants." Order forms can be modified so when a customer buys, a percentage of the sale is collected by the charity. It's easy and everyone involved benefits from the constant flow of customers from site to site. The group uses one site for consumers with another to recruit merchants (http://www.LRSMarketing.com/toysnottears/).
DON'T BE TOO COMMERCIAL.It's easy to get carried away trying to promote the sponsor's interests in a non-profit campaign. If it appears that sponsors are being promoted more than the work of the charity, the whole thing can backfire. Sponsors who stay discreetly in the background receive more benefit in the end.
Focus on how you can help make things easy for consumers. Ease of participation is often what separates success from failure. "Try to solve the problems a potential donor may have such as no time to write a check and mail it in, no extra money available, and fear their donation may not reach the right people," Schmeckpeper points out.
PROMOTE HARD.Lots of worthy non-profits are shouting their messages this time of year. Even though you are a sponsoring business, you may find yourself helping out on the publicity end. Use every available marketing and publicity option. It takes lots of repetition to have an impact. A well-written press release will interest editors and producers. Many email newsletters are good about donating no-cost ad space for charities. Radio, TV, and newspapers will often give you free time and space if you have a cause or event their audiences will be interested in.
Also think how you might be able to continue your association with a charity year after year. Those who don't notice you this year will be twice as aware the second time you participate. Many of the most successful business-charity associations have been going on for decades.
There's no question your business helps others by providing valuable products, services, and ideas. You'll multiply the good feeling when you lend a hand to a non- profit charity.
This grabed my attention because I love to help with charities in the community and out of state too.I think more business should help out with supporting with charities because then the customers will see your business supporting/helping the community. Then your company will get more publicity for helping out with the community. In this article, the writer makes a lot of good points about being not to commerical with the charities.
Monday, January 26, 2009
Super Bowl ad costs $100,000 a second
1. My thoughts on the company spending this type of money on this advertisement is that you shouldn't spend so much money on a advertisement like 100,000 per second on a 30-second advertisement. That is crazy to spend so much money. I think the company should spend that much money on an advertisement but it should be very good and advertising the product too.
2. If I were a CEO of a company, I probably wouldn't spend that much money on a advertisement because what if my advertisement isn't good enough and I just spent 100,000 per second for a 30-second advertisement. People wouldn't buy my product and I just spent that much money and not get business for it.
3.Yes, I do believe that the Super Bowl does bring in more money than the any other time in the year. This is why because a lot of people watch the Super Bowl and if they see a new product that is being advertise, then the people will want to try then buy it.
4.If i didn't advertise on the Super Bowl, I would advertise on the most watch reality t.v. show. That is how i would advertise my products to the people during their favorite shows.
5. Yes, it would be a great place to advertise at the Super Bowl for a starting campaign because everybody watches the Super Bowl.The Super Bowl gets a lot of publicity to the country. This would be a great start to advertise with.
2. If I were a CEO of a company, I probably wouldn't spend that much money on a advertisement because what if my advertisement isn't good enough and I just spent 100,000 per second for a 30-second advertisement. People wouldn't buy my product and I just spent that much money and not get business for it.
3.Yes, I do believe that the Super Bowl does bring in more money than the any other time in the year. This is why because a lot of people watch the Super Bowl and if they see a new product that is being advertise, then the people will want to try then buy it.
4.If i didn't advertise on the Super Bowl, I would advertise on the most watch reality t.v. show. That is how i would advertise my products to the people during their favorite shows.
5. Yes, it would be a great place to advertise at the Super Bowl for a starting campaign because everybody watches the Super Bowl.The Super Bowl gets a lot of publicity to the country. This would be a great start to advertise with.
Friday, January 23, 2009
Coca-Cola Co. plans to launch new marketing campaign on 'American Idol'
1. Well,My thoughts on Coca-Cola new marketing campaign to push people back towards softdrinks is that making the soda's a 12-ounces for only 99 cents are crazy, but Coca-Cola will get more business than Pepsi.
2.I think more people will want to have a 12-ounce drink for only 99 cents. Yes, I think that they will rise to the top, than Pepsi.
3.Well, the new bottle and the lower prices will attract customers back to softdrinks, but seeing something new is better than the old bottles. But most people would probably like to see the old bottles but with lower prices. I go both ways on this.
4.Well, i don't think that having celebrity spokespersons sell the product to me at all but most people will see them using the product, and then they most likely want to get it.
2.I think more people will want to have a 12-ounce drink for only 99 cents. Yes, I think that they will rise to the top, than Pepsi.
3.Well, the new bottle and the lower prices will attract customers back to softdrinks, but seeing something new is better than the old bottles. But most people would probably like to see the old bottles but with lower prices. I go both ways on this.
4.Well, i don't think that having celebrity spokespersons sell the product to me at all but most people will see them using the product, and then they most likely want to get it.
Thursday, January 22, 2009
After reading this article, what are your thoughts about:
1. Changing an iconic name like gatorade that has been successful over the years
-Change wouldn't be bad from gatorade to "G". I think changing the bottle would be great success for gatorade. But changing a name like gatorade would be bad for business because so many people knows that name, and changing it would probably go down.It would a bad move because a guy in a family invented this beverage.
2. Do you think it could work?
yes, because change is better for all business and that shows that all businesses can change up their business. Variety isn't all bad in businesses.but no, because the company doesn't have to change the bottle because alot of people know the beverage and changing it could be bad for the business.
3. Do you think it will have an overall effect on the consumption of Gatorade?
Yes, because then most of the players will not want to drink the gatorade. But that might change once everybody knows about it.
4. What could have spawned this sort of change in marketing? ex.losing business, younger crowds, etc.
Well, this change in market could be a losing business and to younger crowds, but it could be taken over by saying just"G" and not saying gatorade or dealing with gatorade anymore.
Post your thoughts on your blogs and be sure to be thoughtful. You may copy and paste this article and questions to your page. Be thoughtful in your responses and responses to others. Remember your response quota!
1. Changing an iconic name like gatorade that has been successful over the years
-Change wouldn't be bad from gatorade to "G". I think changing the bottle would be great success for gatorade. But changing a name like gatorade would be bad for business because so many people knows that name, and changing it would probably go down.It would a bad move because a guy in a family invented this beverage.
2. Do you think it could work?
yes, because change is better for all business and that shows that all businesses can change up their business. Variety isn't all bad in businesses.but no, because the company doesn't have to change the bottle because alot of people know the beverage and changing it could be bad for the business.
3. Do you think it will have an overall effect on the consumption of Gatorade?
Yes, because then most of the players will not want to drink the gatorade. But that might change once everybody knows about it.
4. What could have spawned this sort of change in marketing? ex.losing business, younger crowds, etc.
Well, this change in market could be a losing business and to younger crowds, but it could be taken over by saying just"G" and not saying gatorade or dealing with gatorade anymore.
Post your thoughts on your blogs and be sure to be thoughtful. You may copy and paste this article and questions to your page. Be thoughtful in your responses and responses to others. Remember your response quota!
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