After reading this article, what are your thoughts about:
1. Changing an iconic name like gatorade that has been successful over the years
-Change wouldn't be bad from gatorade to "G". I think changing the bottle would be great success for gatorade. But changing a name like gatorade would be bad for business because so many people knows that name, and changing it would probably go down.It would a bad move because a guy in a family invented this beverage.

2. Do you think it could work?
yes, because change is better for all business and that shows that all businesses can change up their business. Variety isn't all bad in businesses.but no, because the company doesn't have to change the bottle because alot of people know the beverage and changing it could be bad for the business.

3. Do you think it will have an overall effect on the consumption of Gatorade?
Yes, because then most of the players will not want to drink the gatorade. But that might change once everybody knows about it.

4. What could have spawned this sort of change in marketing? ex.losing business, younger crowds, etc.
Well, this change in market could be a losing business and to younger crowds, but it could be taken over by saying just"G" and not saying gatorade or dealing with gatorade anymore.


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