Friday, January 23, 2009

Coca-Cola Co. plans to launch new marketing campaign on 'American Idol'

1. Well,My thoughts on Coca-Cola new marketing campaign to push people back towards softdrinks is that making the soda's a 12-ounces for only 99 cents are crazy, but Coca-Cola will get more business than Pepsi.
2.I think more people will want to have a 12-ounce drink for only 99 cents. Yes, I think that they will rise to the top, than Pepsi.
3.Well, the new bottle and the lower prices will attract customers back to softdrinks, but seeing something new is better than the old bottles. But most people would probably like to see the old bottles but with lower prices. I go both ways on this.
4.Well, i don't think that having celebrity spokespersons sell the product to me at all but most people will see them using the product, and then they most likely want to get it.

3 comments:

  1. i myself am a pepsi person rather than coke so no PepsiCo will win. I'm just saying.

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  2. Remember Coca-Cola Co. mentioned they wanted to attract a younger age group and a celebrity spokesperson will make a big influence on appealing the target market to the drinks.

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  3. Having a celebrity spokesperson should help coca-cola's sales beucase it will appeal to the younger potential customers that they are trying to attract. They need to recruit more people and I think that is a really good way of doing it.

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